Services & pricing
Build it once. Keep it running.
Every shop starts with Foundation — the whole setup, in your name, working before we leave. After that, upkeep is optional and cancellable with 30 days' notice.
Foundation
Two to three weeks, start to finish.
- Google Business Profile claimed and corrected
- Website designed, built, and launched
- Domain and business email set up
- Payments and invoicing configured
- Mailing list built from existing customers
- A sit-down walkthrough at your shop
Essentials
Begins after Foundation is live.
- Listing kept current across the web
- Reviews monitored, responses drafted
- One email campaign a month
- Small site edits, unlimited
- Direct line to the person who built it
Growth
For shops actively chasing new customers.
- Everything in Essentials
- Social media managed and posted
- Paid search built and managed
- Monthly report you can actually read
- Ad spend billed direct, never marked up
Add-ons: Network & cameras — proper wifi, wired drops, and security cameras for your shop, quoted per project · In-person training at $150/hour · E-commerce setup quoted per project · Operations, for the back-office work.
Add-on · for existing clients
Operations
Foundation gets you found and paid. Operations takes on the work that piles up after closing — chasing invoices, closing the month, working out whether you're actually making money on a job.
We set up Claude inside the tools you already use — QuickBooks, PayPal, Square, HubSpot — and configure the two or three jobs that eat the most of your evenings. Then we sit with you until you can run them yourself.
$1,500 setup
$400 / month after
What it takes off your plate
Money
- Chasing late invoices
- 30-day cash forecast
- Month-end close
- Margin by product
- Tax-season packet
Customers
- Sorting new leads
- Drafting replies
- Review responses
- What people are saying
The week
- Monday briefing
- Friday numbers
- Contract review
- Campaign planning
Three things you should know before you say yes.
Nothing sends, posts, or pays without you approving it first. That's how it's built, and it's not something we can switch off. The honest promise is that two hours becomes ten minutes — not that your books run themselves overnight.
This runs on your own Claude subscription, billed to you directly by Anthropic, never marked up by us. We'll tell you the exact cost before you commit.
It only helps if you're already using QuickBooks, PayPal, Square, or a CRM. If you aren't, this isn't worth your money yet and we'll say so.
How Foundation works
Four visits, two to three weeks.
You are involved exactly twice: once at the start to tell us about the shop, and once at the end to learn how it works.
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We visit and take stock
An hour at your shop. What you sell, who buys it, what you already have online, what's broken. We photograph the storefront while we're there. No charge, no obligation.
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You get a plan and a fixed price
A one-page summary of what we found and what we'd build. If it's a standard Foundation, it's $2,500 and you know that before you agree to anything.
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We build it
Listing, site, email, payments, list. Every account created in your name with your email as the owner. We check in once mid-way so nothing surprises you.
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We hand it over in person
We come back, sit down, and walk you through all of it — logins written down, questions answered, as long as it takes. Then you decide whether you want us maintaining it.
Questions
Things people ask.
Do I have to sign a long contract?
No. Foundation is a one-time project with a fixed price. Monthly plans run month to month and end with 30 days' notice. There is nothing to get trapped in.
Who owns the website and the accounts?
You do, entirely. The domain is registered in your name, the Google listing is under your account, the payment processor is yours, and the customer list is yours to export any time. If you ever stop working with us, you keep every piece of it.
What if I already have a website?
Then Foundation costs less. We'll look at what's there — sometimes it just needs fixing rather than replacing, and we'll tell you that honestly even though it means a smaller invoice.
Are there costs beyond what you charge?
A few small ones, and they go straight to the provider, never through us. A domain runs about $12 a year. Business email is roughly $6 a month per address. Website hosting for a site like yours is usually free. We'll list every one before you commit.
I'm not good with computers. Is that a problem?
It's the reason we exist. You never have to touch any of it — but if you want to learn a piece of it, we'll sit with you and teach it at whatever pace suits you. That's the $150/hour training, and plenty of clients never need it.
How far do you travel?
Wilton, Ridgefield, Norwalk, New Canaan, Westport, Darien, Stamford, and Fairfield. If you're just outside that, call us anyway — we'll usually say yes.
You do networks and cameras too?
Yes. Proper wifi that reaches the whole shop, wired drops where they matter, and security cameras covering the floor and the stockroom. It's the same idea as everything else we do — the equipment gets chosen and installed properly rather than inherited, and we're the ones on site doing it. Quoted per project, since every building is different.
Can you do e-commerce?
Yes, quoted separately. Selling online is a real project with real ongoing work, and pretending it fits in a flat fee would set you up to be disappointed. We'll scope it properly.
Is Operations just AI doing my accounting?
No. It doesn't replace your bookkeeper or your accountant, and it doesn't make decisions for you. It does the assembling — pulling your numbers together, drafting the reminder emails, building the packet your accountant asks for — and then waits for you to approve it. You stay in charge of every send and every payment.
Do I have to take Operations?
No, and most clients won't need it at first. It's for shops that already invoice regularly and already dread month-end. If that isn't you, Foundation and Essentials are the whole job and we won't push the rest.
Next step
Start with the free visit.
An hour at your shop, an honest read on what you've got, and a fixed price if you want one.