Case study · Ridgefield, CT
Lilia — Antiques & Interiors
A well-loved shop behind a pink façade on Bailey Avenue, with a steady stream of walk-ins, a full design practice, and almost no way for anyone to find it online.
The situation
Lilia sells fine European and American antiques and runs a full-service interior design studio out of 7 Bailey Avenue. The shop had everything a business needs except the parts that live on a screen.
There was no website. There was no Google Business Profile, which meant that someone searching "antiques Ridgefield" simply did not see the shop. Inquiries and invoices went out from a personal email address. Square was installed but used only to key in charges one at a time, so nothing was itemized and nothing reconciled cleanly at the end of a month.
There was no mailing list at all — no way to tell the people who had already bought something that a new shipment had landed. And the inventory lived across notebooks and memory, which works right up until it doesn't.
At a glance
- Business
- Antiques shop & interior design studio
- Location
- 7 Bailey Avenue, Ridgefield, CT
- Scope
- Full Foundation — all five pieces
- Live at
- atelierlilia.design
Before and after
What changed.
Before
- No website — nothing to send anyone, nothing to search for
- No Google Business Profile, so the shop was invisible in local search and on Maps
- A personal email address on every quote, invoice, and inquiry
- Square set up only for manual charge entry — no items, no clean reporting
- No mailing list and no record of past customers to build one from
- Inventory spread across notebooks with no consistent system
After
- A live, fast site at atelierlilia.design with hours, address, phone, and directions
- Google Business Profile claimed, verified, and pinned to the storefront — the shop now appears in local search and on Maps
- Business email on the shop's own domain
- Square configured properly, with itemized sales and reports that reconcile
- A customer mailing list assembled from records the shop already had
- Inventory consolidated into one organized system
How it went
The order we did it in — and why.
The Google listing came first. It's the cheapest thing to fix and the fastest thing to pay off, and it works whether or not a website ever exists.
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Claimed the Google listing
Verified ownership of the storefront, set correct hours and phone, chose the right categories, and added real photographs. This alone put the shop in front of people searching for antiques in Ridgefield.
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Registered the domain and business email
atelierlilia.design, with email on the same name. Quotes and invoices stopped arriving from a personal address.
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Put a real page up fast
Rather than wait months for a full site, we launched a proper page immediately — hours, address, telephone, directions, and the storefront photograph — so there was always something to send. The full site builds behind it.
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Fixed payments
Square rebuilt around an actual item catalog instead of hand-keyed amounts, so sales are categorized and the month closes cleanly.
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Built the mailing list
Past customers pulled out of existing records and organized into a list the shop owns and can email whenever a new piece arrives.
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Sorted the inventory
Everything brought into one system, so stock, cost, and provenance live in a place that can be looked up rather than remembered.
Your shop next
Same five pieces. Same fixed price.
If your shop looks anything like Lilia did a few months ago, we know exactly what to do and roughly how long it takes.